"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.
On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the world wide web and search engines grew in complexitiy.
On Page Elements:
On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example:
Notice the difference?
In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags.
<H1>SEO Company</H1> HTML Tags
In the second version, It was placed between bold tags.
<b>SEO Company</b> HTML tags.
In the third version, it was placed between emphasize tags.
<em>SEO Company</em> HTML tags.
Natural On Page SEO:
Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider. Do not "KeyWord Stuff" your web page, by repeating the search phrase over and over again in your webpage. This will often resuly in a Search Engine "Penalty" and move your sites ranking Lower in the results.
Unethical/Unsavory On Page Techniques:
There are several different techniques known as "black hat" or "unethical" On Page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines. We recommend the following unethical seo techniques should not be used.
Negative ON Page SEO Techniques Include:
- Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase "Widget" in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are "hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized.
- Avoid Using Negative <div> htmltags. Div tags, Div tags are division tags. Unscrupulous seo services may insert them into your page with negative x/y coordinates to place content outside of the visible page for the surfer, but the text itself is in the html page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances.
- Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting. Is the visitor a regular websurfer, serve up this page. Is the visitor a search engine spider? Serve up this OTHER page specificly for the search engine spider. The other page being served up is typically garbled textual content with no meaning to a human, and is stuffed with various keywords and search phrases. Again this technique is not recommended and will likely get your site penalized or banned from search engines.
- Avoid duplicate content. Duplicate content means you create one web site, with content on topic a, and then repeat the content over and over again on multiple websites. In theory you could create one website, achieve high ranking on it, and then clog up the search engines with the same content duplicated on multiple domains. Again this is not recommended and should be avoided.
In Summary "On Page" SEO is important however it has lost some importance over the years do to the ever expanding growth of the internet and complexity in search engine technology.
Achieving top ranking is a daunting task, of course we recommend you consult with one of our seo consultants to evaluate your website and provide a professional suite of Website Ranking Tools.