| DiscountClick.com Third Party Serving |
Discountclick fully supports serving of ads from third party systems. In many cases a internet site does both internal sales and outsources a part of their sales to a third party agency. The agency typically has its own system to serve and track ads. You can setup ad records with discountclick.com with the HTML Tags they provide you.
A big advantage of using discountrclick.com for both internal and third party sales & serving is that it dramatically reduces the amount of maintenance on your site for changing tags. Serve both internal ads, and third party server ads through one single tag can prevent the time consuming task of going into all of your pages and changes html serving tags around.
Typically the HTML tags will contain some type of random number requirements, or timedate stamp, to cause "Cache busting" forcing browsers to reload banners. wherever there is a requirement for a random number, when you create the ad record, put token RANDOM_NUM for it.
So for example if a third party sends you HTML tags with a rand=#######
and tells you to change the ### portion around randomly, put RANDOM_NUM when you create this ad record in the img and clickthrough tags.
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